Jaroo, “Hulu” for Kids

After purchasing DIC Entertainment for a cool $83 million last year Cookie Jar Entertainment has positioned itself to launch its new online component, Jaroo.  Jaroo is an ambitious project with a similar goal as Hulu, to provide ad-supported televisions shows online for free.  Using DIC Entertainment’s expansive library of children’s shows, Cookie Jar hopes to capture what it believes is a substantially untapped market, young children.

Jaroo is set to launch with 500 episodes of 50 different television shows and is in the process of digitizing an additional 6,000.  Some of the series that are currently available for launch include the classic Inspector Gadget, Madeline, and the Adventures of Zelda.  Needless to say with a catalog that expansive Jaroo will soon be a heavy-weight in its division.  Cookie Jar hopes to continue expanding through partnerships with major networks in order to bring more shows to its online service.