Disney’s big May tentpole, Prince of Persia: Sands of Time has been slowly but surely building up its marketing campaign since this past year’s Comic-Con, and now the Mouse House has released a new online featurette.
We’ve had the first official trailer available for some time now, but buzz for the film has remained muted at best. We could soon be experiencing a Kingdom of Heaven-esque box office disappointment from this film, dropping as it does at the beginning of the summer box office season. It’s an understatement to say that Gyllenhaal appears miscast in the film, but the film itself doesn’t seem particularly appetizing either. With CGI spectacles approaching such as Clash of the Titans and Iron Man 2, it’s easy to see how Prince of Persia: Sands of Time could be lost in the hubbub.
However, there are a handful of bright spots. Mike Newell is helming the film, and he’s proven capable of delivering quality mega-budget entertainment with 2005′s Harry Potter and the Goblet of Fire (which remains one of the strongest, albeit frequently overlooked films in the series), so there’s room for optimism. In addition to this, Ben Kingsley appears prepared to do his scenery-chewing best (as opposed to his scenery-chewing worst, e.g. 2005′s A Sound of Thunder), and the film’s only real competition at this point appears to be a huge second weekend for Ridley Scott’s Robin Hood (unlikely) or a big post-opening weekend for Iron Man 2 (possible).
Prince of Persia: Sands of Time drops May 28th, 2010.
[...] as well as a little more background for the characters and the to-be-expected romance between Prince Dastan (Jake Gyllenhaal) and Princess Tamina (Gemma Arterton.)Check out the rip-roaring action and effects [...]