I’m convinced that the Twilight franchise really is aiming to take over the world.
First the book series took off in a way that, aside from Harry Potter or Lord of the Rings, few book series see. Teenage girls immediately fell in love with Edward Cullen, and we soon saw shirts saying “My boyfriend is a vampire” and “I only date guys that sparkle” come into stores.
Next came the first movie, which gave to fans of the book physical representations of their favorite characters to drool over. In a very short time, Robert Pattinson became one of the most obsessed over guys in Hollywood (personally, I don’t see it).
Now the Twilight fever just continues to spread.
Summit Entertainment recently announced a Twilight cast member tour that will be taking place in November, and the second film in the series, New Moon, will be released on November 20th.
But that’s not all.
Last week, the trailer for New Moon got over 25 million views, making it the number one most viewed trailer on Visible Measures’s top 10 online film trailers chart. The trailer has been in the top 10 for eight weeks, and this past week’s 25 million views crushed its previous record of 21 million views. The soundtrack for the second film has also done well already.
To add fuel to the fire that is Twilight, Summit will be re-releasing the first film in the series on November 19th, just in time to make sure that fans are fully pumped up for the release of New Moon the following day.
Finally, just in case fans aren’t fully satisfied getting their Twilight fix just from the page or the screen, they’ll soon be able to trek out to Washington state to dine at a new Twilight themed restaurant.
The Twilight books and films have already jump-started tourism to Forks, Washington, where the series takes place, and fans who go to Forks can visit the Twilight Lounge to see concerts and events planned for fans.
Forks residents Anne and Tom Root have announced that they’ll be adding to the tourist draw of the city by opening a family friendly restaurant named “Volterra,” after a city featured in the Twilight series.
What will be the next industry that’ll be able to capitalize on Twilight’s success?
