Today at ShoWest, Alan Horn, president and COO of Warner Brothers, announced that all tentpole releases from the studio will now be 3D.
This is a huge leap for the format. No other studio has made such a general claim, and this really shows just how big this 3D thing has gotten after Avatar.
Now, this is the same company that rushed Clash of the Titans through 3D conversion, with less-than spectacular results. Although audiences may not be able to pinpoint exactly what’s wrong, the conversion process is already leaving a bad taste is some people’s mouth.
Horn was very clear that this also means that any upcoming comic book films from the studio (including the next Batman movie and the Superman reboot) will also be 3D.
The question becomes whether or not WB will be filming in 3D or converting to it after the fact. Although the digital conversion process is not nearly as effective, the company held firm, saying that, in their opinion, the conversion process does not detract from the experience.
I’d like to hear what James Cameron has to say about all this. I’m sure he’s happy about the embracing the format he’s championed so much recently, but he openly criticized WB’s conversion of Clash of the Titans after the fact, saying, “It’s typical of Hollywood getting it wrong… We do a film that is natively authored in 3D, shot in 3D, and so they assume from the success of that they can just turn movies into 3D in 8 weeks… throw a switch and that’s gonna work somehow.”
I do not agree with the decision at all. I admit, the immersive nature of 3D enhances immersive films like Avatar, but not all movies would benefit from the format. It should be left up to the filmmaker to decide whether they want 3D or not. By announcing 3D for all their films, Warner Bros. is blatantly saying that all they don’t care about the art of filmmaking. They know people will pay for it, and it’s all about the money, isn’t it? This is disappointing, especially coming from the studio that won my admiration by steadfastly backing Chris Nolan.
In any case, this move is a groundbreaking decision, and I’m curious to see if other studios go the same route or whether they decide, film by film, which format to shoot in.
What do you think? Does this mean that 3D is no longer a fad?
Bad move Warner Bros. This only goes to prove that studios of today are in it for the $$$. It’s sad. I really couldn’t care less about 3-D. If I want a great movie experience, all it takes is a great story, great acting, great direction and not stunning visuals effects that make the whole movie unrealistic.
I just hope Chris Nolan’s Batman 3 is NOT in 3-D.
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to be honest with you, there are very few blockbusters that have any artistic merit. WB has never cared about the art of filmmaking, only the money involved. why do you think that they used to put out 52 movies A YEAR in their heyday? Why do you think they were the first studio to become 100% colour? why do you think that they hardly ever back independent film? because they are all jews.